About Us

At Velure, we get it—life is busy, and there’s nothing you want more at the end of the day than sinking into a bed that feels like a hug. That’s why we started Velure: two friends, both insomniacs at heart, who’d tried every pillow and duvet out there and still never found that perfect combination of cloud-like comfort and real support. We figured if we couldn’t find it, maybe we could build it ourselves.

What We Do

We believe better sleep shouldn’t be a luxury—it should be an everyday experience. So instead of cutting corners, we obsess over the details. We’ve spent countless nights testing different fills until we landed on a down-alternative that’s lofty yet snuggly. We hunted down responsibly sourced bamboo that feels silky against your skin and naturally fights bacteria. And we engineered each piece so it breathes just enough to keep you cool, without feeling flimsy.

Why Velure?

At the heart of our brand is a sleep-obsessed craftsmanship—we rigorously test every material and design to ensure they deliver dream-worthy comfort. Our products offer customized comfort with adjustable lofts and breathable fabrics that adapt to your unique sleep style. We are committed to using eco- and skin-friendly materials that are responsibly sourced and hypoallergenic, making them as good for the planet as they are for you. Through innovative engineering, we combine cutting-edge sleep science with premium materials to create bedding that truly adapts to you—night after night.